301 Redirect – how soon will new website benefit?
Our company has a good customer base built up since 2002 and currently is undergoing a rebrand from one website domain which is No.2 on Google Page 1 (using organic search keywords ‘personalised cards) www.remind4u.com
I am undergoing SEO work but I need to know more about how soon it will take Google to recognise the new website and domain www.funkypigeon.com and the 301 redirect traffic and be on page one as remind4u.com is at present.
The new website has been SEO optimised by myself in advance, HTML tags, keywords, ALT tags, Google Analytics is set up and Google Webmaster code installed, some directories and backlinks already in place, we have a blog, facebook page, twitter account, bebo and myspace, everything is set for the launch on Friday 9th October.
So, when the day comes for the 301 redirect to be applied, the old site will slowly lose rank, but how soon (hours / days / weeks?) will the new website build up Google’s trust and ranking?
The 301 and back links from your old site should be recognised within a few days to a couple of weeks, depending on how trusted the old domain is. (I presume it has a decent page rank) but rankings of your new domain will depend on many other factors like age of domain, existing back links, keywords you want to rank for etc. It will take time for your new domain to reach the same status and ranking of your new domain and may require an additional link building campaign aswell as your old 301 links. Also try and deep link from your old pages to some of your new inner pages, not just the root domain.
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